Who We Are

UDYA24 is a technology-driven marketplace built on the 35-year manufacturing heritage of Adhunik Switchgears Pvt. Ltd. With decades of experience supplying to the government sector and developing practical, industry-relevant products such as the Pre-Wired DB, VCCB, and VELMCB,-  Adhunik recognized a new challenge facing the industry: OEMs and resellers struggle to enter and scale in India’s government procurement ecosystem.

Government platforms like GeM offer massive opportunities, but most businesses face:

  • complex onboarding requirements
  • compliance issues
  • lack of sales visibility
  • difficulty in product listing & cataloging
  • long payment cycles
  • limited understanding of government buying behavior

UDYA24 was created to bridge this gap.

WHAT WE DO

UDYA24 is a full-stack marketplace and enablement platform that helps both OEMs and resellers kick-start, manage, and grow their government sector sales, primarily on GeM.

We combine digital tools, compliance support, product expertise, and marketplace intelligence to help brands quickly become GeM-ready and start generating revenue.

THE PROBLEM WE SOLVE

The government buying ecosystem is one of the largest in India, but it remains inaccessible for most manufacturers and traders.

OEMs face

  • Difficulty understanding government procurement norms
  • Lack of internal bandwidth for catalog creation, tender tracking & documentation
  • Trouble competing with established sellers on GeM
  • Delayed payments, creating cash-flow pressure — solved through upfront payment support
  • Limited reach, as many OEMs are unable to supply PAN India; enabled through a connected reseller network

Resellers face

  • No structured support for government catalog onboarding
  • Limited access to vetted OEM products
  • Delayed listing approvals and regulatory confusion

This leads to lost opportunities and inconsistent revenue pipelines.

OUR PURPOSE

To make government sales simple, accessible, and scalable for every OEM and reseller—backed by the Experience,  credibility, quality standards, and engineering expertise of Adhunik Switchgears.
UDYA24 is more than a marketplace; it’s an enablement partner that helps businesses confidently grow in the government sector.